Simplified home and business maintenance.
Social Media Management
Search Engine Optimization
App Store Optimization
The current home maintenance apps available on app stores are insufficient in terms of providing the whole maintenance process. Visualizing the main unique selling points while raising awareness of using the application for such services was a challenge due to content market fit and finding the right approach for both users and workers in 9 different countries. The WeServe app has introduced a new solution including a basic benchmark of service providers their current locations and an instant experience of maximum two hours to be initiated.
Through character creation and visualization of main services and benefits, a fan base was formed strategically allowing WeServe service providers to influence their own customers to install the app. From the word of mouth of these users, more people were encouraged to take the same action and began using the application.
Masteradz strategists worked on the collection of qualitative and quantitative data to create the buyer-persona per each market. After that, a digital journey map including the funnel before installing the application and after installment was created for each persona. The organic web traffic reached more than 150,000 visits per month which has created 5,000 app installs without any advertisement efforts. Moreover, with a budget of 10,000 dollars per month, the average cost per install per 9 countries reached 1.2 dollars and the cost per in app action was 3.4 dollars.
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